Peermont Development Opportunities
Peermont’s Development and Expansion Focus
Sub-Saharan Africa and Indian Ocean hotel development and management contracts, casino projects and convention centres that deliver a generous IRR.
Focus is aimed at projects that have potential to be refurbished, upgraded, Brownfields or Greenfields that have land capacity for additional development and the “right” address
Minimum 80 keys hotel projects
Projects that are situated in a stable political environment and sound economy
Partnerships with like-minded investors who value integrity and strict quality control
Projects which yield a minimum of 40% EBIDTA and an IRR of 18%
Projects that align Peermont brand strategy in major cities and towns, close to major tourism attractions or airports, or industrial or suburban areas
Peermont Services in New Property Development
Peermont development opportunities include extensive services in the design, construction and pre-opening phases of new hotels and resorts:
A survey of the local market and infrastructure is conducted to evaluate conditions and regulations that will affect the project
To assess opportunities presented by a specific site. A number of key economic, social and political factors are analysed.
The Peermont Development Team recommends qualified design consultants and reviews the owner-selected consultants. The selected team guides, reviews and monitors the planning, design, construction and outfitting of the hotels.
To determine the concept and size of the hotel or resort, the Peermont Development Team prepares a project description and a space utilisation programme. The concept is developed and amplified in meetings with the major creative consultants and the Peermont Development Team.
Continued assistance is provided by the Peermont Development Team in the production of the conceptual design. Upon completion, the architects and interior designers proceed with their respective phases of the project’s design. Peermont’s back-of-house layouts as well as specialised operational features are incorporated.
Design Presentation and Mock-up Rooms
The interior design concepts and full-scale mock-up guest rooms are presented for review by the owner, the design and operational teams and the Peermont Development Team.
Construction and Outfitting
During the construction period, a project manager is assigned to the project, ensuring that the hotel is completed in accordance with the approved designs and Peermont’s design standards and criteria. The on-site project manager also assists the owner in monitoring the selection, procurement and installation of all furnishings and equipment, including the hotel operating equipment. The project manager is the leader during the hand-over of the hotel, as well as the official liaison with the Peermont pre-opening team.
Additional operational tasks are undertaken to ensure the profitability of the hotel:
Prudent Financial Management
This includes budget presentation, cash flow analysis, internal controls, financial restructuring, inventory control, revenue analysis and forecasting.
Food and Beverage
Data gathering for projecting profitability consists of several components. These are calculating the availability of fresh and seasonal products, assessing the local competition and determining local food and beverage preferences and trends.
Employment activities include estimating staff needs, determining the availability of local personnel, assessing the need for training and employee housing, preparing an outline staffing guide and creating payroll cost analyses.
Peermont Group Marketing
Peermont Group Marketing creates an innovative marketing and communications plan. The plan includes a market segment strategy, pre-opening advertising and promotions, opening launch function, brochures, collateral, PR, database marketing, website development, Internet and direct marketing and measurement of marketing spend against returns. The local and international sales teams initiate the sales effort by seeking advance bookings.